THE PASADENA STRAWBERRY FESTIVAL IS A FOUR DAY EVENT HELD ANNUALLY ON THE THIRD WEEKEND IN MAY TO CELEBRATE A TIME WHEN PASADENA, TEXAS WAS KNOWN AS THE STRAWBERRY CAPITAL OF THE SOUTH, PRESENTING A PERCEPTION VERY DIFFERENT THAN THAT OF TODAYS'S PETROCHEMICAL INDUSTRY. WHAT BEGAN AS A ONE TIME CELEBRATION ON A HIGH SCHOOL FOOTBALL PRACTICE FIELD HAS BECOME ONE OF THE LARGEST AND POPULAR ANNUAL EVENTS IN THE PASADENA AREA DRAWING OVER 50,000 IN ATTENDANCE AND UTILIZING THE ENTIRE 106 ACRE PASADENA CONVENTION CENTER AND MUNICIPAL FAIRGROUNDS COMPLEX. THIS AWARD-WINNING EVENT OFFERS A WIDE VARIETY OF BOTH INDOOR AND OUTDOOR ACTIVITES, ATTRACTIONS AND ENTERTAINMENT RANGING FROM THE "WORLDS LARGEST STRAWBERRY SHORTCAKE", BARBECUE COOKOFF AND CONTINUOUS MUSICAL ENTERTAINMENT, CARNIVAL, SHOPPING, FABULOUS VARIETY OF FOODS, AND SPECIALTY ACTS, THE EVENT PROVIDES A FUN-FILLED WEEKEND OF ACTIVITES FOR THE WHOLE FAMILY TO ENJOY!