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The Pasadena Strawberry Festival offers a broad range of sponsorship and event marketing opportunities. The Partnership Programs allow each sponsor to participate in a highly targeted marketing plan designed to meet the sponsor’s specific needs.


The Pasadena Strawberry Festival Partnership Programs offer:

• Image compatibility to a targeted audience composition

• Ability to create retailer incentives and to leverage cross-brand promotions

• Media enhancement for maximum exposure

• Product showcase through sampling and demonstrations

• Ability to impact consumer sales

• Efficiency, measurability and continuity through long-term agreements

• Ease of administration from a staff of experienced professionals knowledgeable in event promotion, media, marketing, planning and administration.


Preferring to customize partnership plans to meet each client’s objective, the Pasadena Strawberry Festival offers consistent and proven partner ideas, but specifically developed with each partner’s goals in mind.


Our partnership programs are highly effective. Pasadena Strawberry Festival partners have been associated with the event, on average, 20 years, demonstrating the effectiveness of each program. Annually, our rate of return sponsors exceeds 80% which also shows our staff’s commitment to generating and maintaining successful and effective partnership relationships.


The Pasadena Strawberry Festival Partnerships may include a combination of the following benefits: Passes to the Pasadena Strawberry Festival, invitations to the Sponsors Reception, Awards Banquet, banner and link on Pasadena Strawberry Festival website, entertainment packages for clients and/or employees, inclusion in Pasadena Strawberry Festival promotional materials, signage on designated activity or area, complimentary exhibit space, sampling and demonstration opportunities.


* All Sponsors with booths space will follow area vendors rules on move in and out and time your booth is open.

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